Workshop 2 – Designing for Emotions (Tom Owen & Diane Lochner)

The Emotional Power of a First Impression: Designing the Museum Arrival Experience

Planning and design for museums often focuses on what happens inside galleries. But research tells us a visitor’s emotional state impacts their ability to learn. Presenters from PGAV Destinations will share case studies from projects to illustrate key principles of arrival design. Participants will engage in interactive roundtable exercises to apply the principles to real world conditions in museums or other cultural attractions.

Diane Lochner, VP PGAV Destinations
Senior Planner and Designer, Project Manager
Registered Architect

Tom Owen, VP PGAV Destinations
Senior Experience Planner and Designer, Creative Leader