Category Archives: Uncategorized

Student Registration – Connected Audience, Berlin 2019

Student ticket is 200 EUR for the conference. Please be aware that only a restricted number of student tickets are available. Once the conference fee has been paid in full (see bank details below) your space is guaranteed.

Downloads:

Conference Programme

Terms & Conditions

Conference Hotel booking

Data Protection Policy

Once you have registered for the event – please transfer the registration fee and any addtional bank fees to our account:

Account Holder: Kulturagenda Institut, Dr. Wutte Strasse 14, 9020 Klagenfurt, Austria
Bank: Erste Bank (Address: Wiedner Hauptstrasse 20, 1040 Vienna, Austria)
IBAN: AT25 2011 1822 2620 5000
BIC: GIBAATWWXXX

 

Workshop 5 – Theatre

Theatre – more than a stage

Actors are playing and the audience is consuming? Wrong! It is a mutual relation between stage and spectators. But around the show how can theatre create an emotional connection to the audience? And how can it manage to become a place of encounter that goes beyond the visit of a performance?

Registration Workshops

PLEASE be aware that all workshops have a maximum capacity number. Once this number is reached you need to register for an alternative workshop which might be your second or third choice.

You can only choose one workshop on Friday afternoon!

Please note that the Emotion LAB on Saturday with Lisa Baxter is a concurrent event with Session 5!

Friday, April 5 (concurrent workshops)

Registration Audience Research Forum
Are you interested in visitor research? Join your colleagues for an opportunity to find research partners, ask questions, share interesting studies and build your network, in this session led by Dr. John Falk of the Institute for Learning Innovation, and a global leader in learning research.

Registration Workshop 1
Empathy building through emotions – Museums harbor some of the most important ingredients of empathy-building, such as providing a safe space for dialogue, storytelling, experiential learning, and contemplation. Two senior exhibition and experience designers along with an art historian, explore and demonstrate how empathy-building might look like in a museum setting.
Presenters:
Orna Cohen, Chief Creative Officer, Dialogue Social Enterprise (DE)
Elif Gokcigdem, Author & Founder, Empathy-Building Through Museums Initiative (US)
Thomas Rockwell, Creative Director, Exploratorium (US)

Registration Workshop 2
The Emotional Power of a First Impression: Designing the Museum Arrival Experience
Planning and design for museums often focuses on what happens inside galleries. But research tells us a visitor’s emotional state impacts their ability to learn. Presenters from PGAV Destinations will share case studies from projects to illustrate key principles of arrival design. Participants will engage in interactive roundtable exercises to apply the principles to real world conditions in museums or other cultural attractions.
Presenters:
Diane Lochner, VP PGAV Destinations
Senior Planner and Designer, Project Manager and registered Architect (US)
Tom Owen, VP PGAV Destinations
Senior Experience Planner and Designer, Creative Leader (US)

Registration Workshop 3
Visitor Experience Mapping – the Jewish Museum Berlin is in an ongoing process of trying out tools and methods to make the visitors emotions easier to work with for the different museum teams. Presenting three case studies Christiane Birkert will take participants through a practical, hands-on, how to session on the ups and downs of mapping visitors’ emotions and using them in concept development processes.
Christiane Birkert is Head of Visitor Experience & Research at the Jewish Museum Berlin (DE).

Registration Workshop 4
The importance of training front of house staff – In the workshop participants explore the audience journey of John Falk’s five museum visitor identities and how front-of-house staff can improve their interactions. Participants define how the identities can be detected at the museum entrance and what can be done to enrich the individual learning experiences. Participants will be equipped with practical solutions and new ideas for their daily work.
Irene Knava is founder and owner of Audiencing (AT).

Registration Workshop 5
Theatre – more than a stage – actors are playing and the audience is consuming? Wrong! It is a mutual relation between stage and spectators. But around the show how can theatre create an emotional connection to the audience? And how can it manage to become a place of encounter that goes beyond the visit of a performance?
Presenters:
Katharina Wenzel, Deutsches Theater Berlin (DE)
Friedericke Busch, Deutsches Theater Berlin (DE)

Saturday, April 6

Registration Emotion LAB
An exploratory, experiential exercise in emotional tuning-in and design.
Designed  to underpin some of the  conference themes  through personal embodiment , inter-personal dynamics and creative thinking.
Presenters:
Lisa Baxter, The Experience Business (UK)
Philippe Brasseur (BE)

Registration EMOTION LAB

Workshop 4 – The Importance of Training of Front of House Staff for the Overall Visitor Experience (Irene Knava)

Front-of-house staff play a vital part in the socio-cultural context of the museum visit and each of the five visitor identities Falk describes can be influenced in either positive or negative ways by museum personnel. Thus interactions with front-of-house employees make an important contribution to learning experiences and memories visitors take with them from their museum visit. Memories and learning are closely linked to emotions. By providing excellent service front-of-house staff have a direct influence on positive emotions, which are key to the learning process in museums.
In the workshop participants explore the audience journey of the five museum visitor
identities and how front-of-house staff can improve interactions with each of these types.
Participants define how the identities can be detected at the museum entrance and what
can be done to enrich their individual learning experiences. They will explore the
information and training front-of-house staff need in order to provide excellent service,
taking account of the fact that often they are not museum employees. After the workshop,
participants will be equipped with practical solutions and new ideas for their daily work.

Irene is an expert in audiences, cultural experiences and quality management. She studied economics, theatre science and cultural management and has worked as an executive for different cultural organizations. With her agency AUDIENCING, situated in Vienna, she works for cultural institutions providing experience in consulting and training. She lectures at different universities and currently published her new book “Audiencing Diversity 4.0”.

Workshop 3 – The Happy, the Interested, the Angry and the Bored (Christiane Birkert)

There are a wide range of publications and discussions on the role of emotions for human decision making and learning. Though all this research is often overlooked when it comes to exhibition planning and development, because museums (and also designers and architects) have little knowledge on how to capture relevant emotional visitor experience data and how to implement it in an exhibition project or in programming.

Designing a new interactive or exhibition space, visitor journeys can help to get a closer look on how your visitors are going to interact with your displays or services what they expect from them and – how they feel about them. Such mapping isn’t meant to dictate emotions, it is rather a tool for creating cross-department conversation and a shared vision on the visitor experience.

The Jewish Museum Berlin is in an ongoing process of trying out tools and methods to make the visitors emotions easier to work with for the different museum teams. Presenting three case studies I will take participants through a practical, hands-on, how to session on the ups and downs of mapping visitors’ emotions and using them in concept development processes.

We are very sorry - please chose another workshop/seminar since this is one is already full!


Workshop 2 – Designing for Emotions (Tom Owen & Diane Lochner)

The Emotional Power of a First Impression: Designing the Museum Arrival Experience

Planning and design for museums often focuses on what happens inside galleries. But research tells us a visitor’s emotional state impacts their ability to learn. Presenters from PGAV Destinations will share case studies from projects to illustrate key principles of arrival design. Participants will engage in interactive roundtable exercises to apply the principles to real world conditions in museums or other cultural attractions.

Presenters:
Diane Lochner, VP PGAV Destinations
Senior Planner and Designer, Project Manager
Registered Architect

Tom Owen, VP PGAV Destinations
Senior Experience Planner and Designer, Creative Leader

Workshop 1 – Empathy Building through Emotions (Elif Gokcidem, Orna Chohen & Thomas Rockwell)

Workshop description: Empathy, our ability to feel like another, is a skill that can be nurtured towards caring mindsets and compassionate actions. Museums harbor some of the most important ingredients of empathy-building, such as providing a safe space for dialogue, storytelling, experiential learning, and contemplation. Two senior exhibition and experience designers along with an art historian, explore and demonstrate how empathy-building might look like in a museum setting. Each will provide a brief overview of their work, and will facilitate a participatory experience for the audience, simulating three scenarios in empathy-building: through an immersive dialogue experience (Orna Cohen, Chief Creative Officer, Dialogue Social Enterprise), through an art object (Elif Gokcigdem, Author & Founder, Empathy-Building Through Museums Initiative), and through social inquiry (Tom Rockwell, Creative Director at the Exploratorium in San Francisco).

Please register for another workshop - this workshop is already full!

Audience Research Forum with John Falk