Category Archives: Archive

Museum & Conflict – Excursion to Belfast

For a long time Northern Ireland has not been on the radar much for its museums and cultural scene. This was certainly largely due to the on-going political conflict which overshadowed cultural development. With the Northern Ireland Peace Treaty in place things have changed massively and substantial funding has gone into a regeneration process that was largely driven by culture. Not only is its capital city Belfast a lively community where culture and museums seem to have invented themselves anew also Belfast is the location for the next MA Conference which we thought is a good opportunity to yet again offer this excursion to interested folks.

We want to explore the role of museums in the peace process, want to examine how the conflict is interpreted in exhibitions and programmes and whether this is reflected in the work museums do with and for their communities.

The main objectives of this excursion are to get an insight into the Northern Ireland museum and cultural scene, its challenges and opportunities, talk and connect to colleagues, exchange experiences and ideas and promote future collaboration in a wider European context.

The excursion is planned to take place 3 days before the UK Museums Association Conference in Belfast.

Dates: Sunday to Wednesday, November 4-7, 2018

Programme Schedule*

Sunday, November 4 Individual travel to Belfast, meet for a city walk mid-afternoon, dinner in the evening
Monday, November 5 Introduction to the North Ireland museums sector;
National Museums Northern Ireland
Troubles Gallery at the Ulster Museum , The Ulster Museum, (winner of the 2010 Arts Fund Price and part of the National Museum of Northern Ireland);
HM Prison Crumlin Road
Pub Crawl in Belfast
Tuesday, November 6 Irish Republican History Museum
The Titanic
The MAC (Arts center)
Visit a culture event in the evening
Wednesday, November 7 Day-trip to the Giant’s Causeway with a walk along the coastline

Programme Fee: 200 EUR (includes entries and day trip to Giant’s Causeway), Participants need to arrange their own travel and meals!

Minimum participants required: 10
*We reserve the right to make changes to the programme without notice

BOOK NOW by filling in the booking form below:

Terms and Conditions

Once you have registered for the event – please transfer the registration fee (200EUR) to our account:

Account Holder: Kulturagenda Institut, Dr. Wutte Strasse 14, 9020 Klagenfurt, Austria

Bank: Erste Bank (Address: Wiedner Hauptstrasse 20, 1040 Vienna, Austria)

IBAN: AT25 2011 1822 2620 5000

BIC: GIBAATWWXXX

Visitor Experience LAB, Salzburg 2018

The Connected Audience Seminar – Visitor Experience LAB is an interactive seminar designed to introduce museum professionals from across disciplines to new tools and frameworks for evaluating and enhancing the visitor experience.

Short German version HERE

What does the LAB cover?

  • We’ll explore what ‘visitor experience’ is and the value of creating an Experience Framework in achieving your strategic goals.
  • We’ll delve into the need states of different kinds of visitors to discover the importance of empathy in shaping meaningful and enjoyable experiences.
  • We’ll focus on the power of the carefully managed touchpoint in shaping how visitors connect physically, mentally and emotionally with your museum, and develop an infographic of a visitor journey by ‘walking in their shoes’.
  • We’ll look at how, as part of a Visitor Experience Design Framework, these tools can significantly raise your game in delivering truly excellent visitor experiences.

You will learn how to:

  • Adopt the visitor perspective through the creation of personas
  • Get involved in identifying and evaluating touchpoints through customer journey mapping
  • Visually describe what the visitor journey looks like as an infographic
  • Use mapping as a catalyst to improve experiential performance

All of this within the walls of the Salzburg Museum where you can put theory into practice in a real Museum environment, as well as meet like-minded people and grow your professional network.

Where?                             Salzburg Museum, Neue Residenz, Mozartplatz

When?                               Friday, 27. April, 2018

Who?                                 Lisa Baxter, founder, The Experience Business, UK

A Fellow of the Royal Society of Arts (FRSA) and Associate of the Market Research Society (AMRS) Lisa is known as an inspiring and creative thinker. A pioneer in bringing the practice of Design Thinking and Creative Problem Solving to the arts and cultural sector, she works with forward-thinking organisations here and abroad to re-imagine the arts experience offer for 21st century audiences (Lisa Baxter CV).

Time:                                  09:30 – 17:00

Language:                         English (mit Übersetzung, dort wo notwendig)

Workshop Fee:                100 EUR incl. lunch (80 EUR concession for participants who have also booked the ‘Besucher-Schwarzmarkt’ the day before – which you can book using this link – please inform us by using the ‘other adress’ field below)

BOOK SEMINAR NOW by filling in the booking form below:

Terms and Conditions

Once you have registered for the event – please transfer the registration fee (100EUR) to our account:

Account Holder: Kulturagenda Institut, Dr. Wutte Strasse 14, 9020 Klagenfurt, Austria

Bank: Erste Bank (Address: Wiedner Hauptstrasse 20, 1040 Vienna, Austria)

IBAN: AT25 2011 1822 2620 5000

BIC: GIBAATWWXXX

Connected Audience Conference 2017 – Documents and Materials

 Day 1 – Thursday, 14. September Documents and Materials
Welcome & Introduction
Christian Waltl (AT), KulturAgenda
Sasha Palmquist (US), Institute for Learning Innovation
Peter Keller (DE), Director General, ICOM
170914-01-introduction
Key Note: Oona Strathern (IE)
What does an increasingly individualised society mean for cultural institutions?
Oona Strathern (PDF)
170914-02-oona_strathern (Audio)
Get connected – Sharing Stories
Mela Maresch (AT) & Kersten Kloser (AT)
 Day 2 – Friday, 15. September
Open Forum
Reflections from the day before – Lisa Baxter and David Anderson in discussion with participants
Key Note: David Anderson
Towards Cultural Democracy
170915-connected_audience (Audio):

David Anderson PDF
Paul digi story_David Anderson (Video)

Case study presentations – Session 1
Marge Ainsley, Emma Parsons (UK), Towards an audience focus
Luisa Masserani (BR), A visitor study that help explainers
Vienna Presentation Emma Parsons Marge Ainsley (PDF)

Luisa Massarani (PDF)

Case Study Session 1 (Audio):

Case study presentations – Session 2
Luise Reitstätter (AT), Easy-to-read. Hard to Follow?
Charlie Trautmann (US), Grow your museum’s impact by (really) listening to your audience
Luise Reitstaetter (PDF)

Trautmann Connected Audiences 2017-09-16b (PDF presented by Pat Munro)

Case Study Session 2

Key Note: Lisa Baxter (UK)
Experience Design and Strategic Value Creation
Lisa Baxter presentation (PDF)

Lynn Dierking (US) in conversation with David Anderson (UK) Elisabeth Menasse-Wiesbauer (AT), Matthias Beitl (AT)
Connected Audience Exchange
On-site visits in small groups – Wiener Konzerthaus, ZOOM Children’s Museum, Austrian Museum of Architecture, Imperial Furniture Collection
Evening Reception
Austrian Museum of Folk Life and Folk Art
 Day 3 – Saturday, 16. September
Open Forum
Reflections from the day beforeCase study presentations – Session 3
Anna Elfers, Carlijn Diesfeldt (NL), Making public: audience research in public art projects
Vera Almanritter (DE), Attracting diverse audiences
Anna Elffers & Carlijn Diesfeldt (PDF)

 

PPT_Allmanritter_Attracting-diverse-audiences_16.09.17v2 (PDF)

Case study presentations – Session 4
Ryan Auster (US), Collaboration for Ongoing Visitor Experience Studies (COVES)
Dimitra Christidou (NO), Visitracker: A Tool for Visitor Studies
Ryan Auster Connected Audience (PDF)
Dimitra Christidou
Wendy Jo Coones’s (AT) & Lynn Dierking’s observations
Connected Audience Dialogue with Patricia Munro and Jeff Beeson (DE)
This brings together all thoughts, models, ideas, critical remarks and experiences of the last two days to try and formalise in a dialogical framework the role of cultural institutions and how they can create meaningful experience for the audiences of today and tomorrow
 Other Materials
Personas Workshop AzW_Personas-Theory (PDF)
AzW_Personas-Workshop (PDF)

Personas WS_2 (PDF)
Personas Architekturzentrum Wien

Poster presentations Deborah wassermann VOICES for Connected Community Conference 20170911 (PDF)

J.Müller M.Hampe_Mission impossible_Connected Audience2017 (PDF)

Poster_v4_final_specht (PDF)

Phelan_2017_PosterConnectedAudience (PDF)

 

 John Falk (US) Falk Connected Audiences 2017 v2 (PDF)
7 Modalities of Well-Being Related Needs- Falk (PDF)

Young Leaders 2017, Ljubljana (26.-30.11.2017)

European Museum Leadership Programme

Sunday (evening) November 26th to Thursday November 30th, Ljubljana, Slovenia

 Call for applications

Society is changing rapidly which not only has implications for the public role of museums and cultural institutions but also affects the way we experience and see them as part of our cultural framework. More than ever, leadership competencies are necessary to run and lead teams that make museums relevant to society and drive forward necessary change.

In a series of sessions this programme will introduce young European museums and cultural heritage professionals to the complex concept of self-, team- and institutional leadership helping them to explore their own competencies and leadership skills through self-reflection, discussions and group activities. International guest speakers and the leadership programme team will present best practice models and case studies. During the sessions participants will also have the opportunity to discuss the challenges in their own organisations.

Who is it for?

This training programme is for young museums and cultural professionals who have either recently been appointed to a management post (director or head of a department) of a museum or a cultural institution or who are aspiring to become leaders in their institutions.

Applicants should have already staff responsibility and should be under the age of 45 (exceptions are possible).

We are happy to accept also applications from outside of Europe.

Programme Details

  • Intensive 4 day programme
  • Small team of international experts
  • Mix of experts’ inputs, discussions and workshops
  • Evening after-dinner talks
  • Group stays together in a hotel close to the programme venue
  • Starts on Sunday evening and finishes on Thursday 5pm

Read what Young Leaders are saying about the programme

Programme Fee and Accommodation

Fee: 950 € programme fee plus ca. 300 € for 4 nights Full Board (superior single room) in a 3-star hotel (Hotel Park – Booking Form) two minutes from the venue

Limited spaces (18 – 20 maximum);

Terms & Conditions

Venue: National Museum Slovenia, Metelkova, Ljubljana, Slovenia

Travel to and from Ljubljana needs to be arranged individually. Our hotel partner can provide a taxi service to and from the airport which can be booked through the Hotel Park – Booking Form hotel booking form (25€ one way).

Programme Concept

Jeff Beeson & Christian Waltl  (a KulturAgenda event©)

Contact

Christian Waltl, director KulturAgenda (AT)

Tel: +43 650 5545165

or post your application to:

KulturAgenda Institute

Dr. Wutte Strasse 14, 9020 Klagenfurt, Austria

The Connected Audience Conference 2017, Vienna

Conference Programm

Registration & Booking

The conference is part-funded by the Federal Chancellary of Austria

and sponsored by

Abstract: The role of museums and cultural institutions in society has changed and is becoming increasingly more visitor focused. Successful institutions need to be open spaces and partner with multiple organisations and initiatives to support learning, social development and growth in a changing world. However, there is still a long way to go to ensure an audience focused perspective within the culture sector and for this approach to be considered as a key strategic element of an institution’s culture. It is vital that museums and cultural institutions know their audiences (and non-audiences). This knowledge will enable them to come up with effective strategies to connect with diverse audiences while also addressing the audiences’ individual needs and expectations.

To explore these challenges, the Connected Audience conference brings together experts and practitioners from the museum and culture sector from around the world to share and discuss cutting-edge thinking and innovative practice in audience research and development.

The main goal of the conference is to examine how audience research and evaluation can support museums and other cultural institutions in gaining a greater understanding of their audiences. By using these tools, institutions will be able to increase participation and better inform their strategic development and overall cultural practice.

The conference will focus on questions such as:

  • How can free-choice learning research support audience development initiatives?
  • How is audience research and evaluation helping to identify individual needs?
  • What does it mean to define target groups beyond demographic segmentation?
  • What are the challenges and barriers to include audience research results in institutional planning and strategic positioning?
  • How should an organisation be aligned so that all departments feel responsible for audience development?
  • How can a fruitful balance be achieved between visitor focus and institutional constraints?
  • What can futurist trend research contribute to new audience development initiatives and how can it help to proactively shape museum policies?

We believe that the discussion of audience development goes way beyond visitor numbers, income generation or funding criteria. More radically it is about a vision to recognise cultural institutions as symbiotic entities that benefit and enrich both institutions and society and make them better places to work and visit. This will ensure that culture will play a major role in the future development of our society.

Conference Design

This 2.5-day international conference will provide inspiring discussions and productive interactions between conference organisers, local museums and cultural institutions, conference participants and facilitators. This approach offers a role model of our vision of how museums can connect with their multiple audiences. There will be a minimum of talking heads and a maximum of participant engagement. We seek to create a facilitating and stimulating atmosphere with a strong dialogical approach. Participants will gain relevant experiences and insight for their professional practice.

Location & Date

Az W – Architekturzentrum Wien (Austrian Museum of Architecture)
Museumsquartier Vienna
Museumplatz 1
1070 Vienna, Austria

September 14 -16, 2017

Start on Thursday, 14. September at 16.00

Finish on Saturday, 16. September at 17.00

Target Group

The conference aims to bring together audience research and evaluation experts, educational academics and practitioners, museum and cultural institution professionals, curators, marketers, educators, managers and directors and anyone who is interested in developing visitor focused institutions. Mid-career professionals are particularly welcome.

Conference Language: English

Conference Fee:

Early Bird:           275€ (till June, 23)

Standard Fee:    340€

The conference fee includes lunches and coffee breaks, drink reception on Thursday, evening reception on Friday and information material.

Maximum Capacity: 150 delegates

Registration & Booking

Terms and Conditions

KulturAgenda has negotiated with a few hotels in the vicinity room contingents – Conference Hotels

Organising Committee

The conference is jointly organized by the Institute for Learning Innovation and KulturAgenda – Institute for Museums, Cultural Enterprises and Audiences.

Programme Development Team

The programme has been jointly developed by

  • Sasha Palmquist, Institute for Learning Innovation, Portland (USA)
  • Pat Munro, Zephyrus, Munich (GER)
  • Renate Goebl, KulturAgenda, Vienna (AUT)
  • Christian Waltl, KulturAgenda, Klagenfurt (AUT)

Cooperation and Venue Partners

 

Mag. Christian Waltl MA
E:
T: +43 (0)650 5545165

www.kulturagenda.at

Young Leaders 2016

Training Programme

Young Leaders

 

Date: 17.–20.10.2016

Kerschensteiner Kolleg am Deutschen Museum
Museumsinsel 1, 80538 München, Munich, Germany

European Museum Leadership Programme

A training programme for young museums and cultural professionals aspiring to become leaders in their sector and drive forward necessary change.

Young Leaders 2016_Call for Applications

Find here Programme information and abstract

This is what Young Leader 2015 participants are saying:

I’m still processing my thoughts and experiences but I can say that I have come into work this morning with a fresh perspective and renewed energy. I feel I have learned a lot from the programme and am keen to put it into action. You organised a fantastic programme and I really appreciate the opportunity to learn from your expertise, and that of the other participants”
Oliver Moore, Learning Programme Development Officer, (UK)

“I’ll never forget these very interesting four days in Munich. I came to work today with many ideas and a lot of enthusiasm. Congratulations on your work, the programme was very good and the participants you gathered for the programme were all very nice and able people. Dinners, talks, walks, wine tasting … all this was wonderful”
Jana Babšek, director, Tržic Museum, Slovenia

Programme Abstract

Society is changing rapidly which not only has implications for the public role of museums but also affects the way we experience and see museums as part of our cultural framework. As a result far-reaching changes to the museum sector are a necessity to make sure museums stay relevant to society. New museum models are developing which are open, communicative, innovative, creative, as well as entrepreneurial and strike the balance between the necessary collecting and preserving aspect of heritage work and the engagement of the public, not only as consumers but as active participants.

This also means we have to rethink how our museums are managed and operated and what kind of leadership skills we need to develop. Leadership can play a role at many different levels in museums. It is not just the director at the top of the institution who can motivate staff, we also need visionary leaders who have a creative ambition to share their enthusiasm and inspire staff at all levels.

In a series of sessions this programme will introduce young European museums professionals to the complex concept of self-, team- and institutional leadership helping them to explore their own competencies and leadership skills through self-reflection, discussions and group activities. International guest speakers and the leadership programme team will present best practice models and case studies. During the sessions participants will also have the opportunity to discuss the challenges in their own organisations.

Aims and Objectives

The main aim of this introductory training programme is to broaden the way we think about leading an institution and to explore our own leadership potential in all its facets, with the notion that we have to share responsibilities to be able to best co-create robust and flexible cultural organisations that meet the needs of a changing society.

Further objectives are to:

  • Explore one’s own leadership competencies and skills as a means of developing a personalized professional learning agenda
  • Strengthen leadership and management skills
  • Exchange experiences and lessons learnt
  • Develop new ways of thinking and provide a direction for the future
  • Facilitate networking and stimulate conversations in a peer group setting
  • Establish an international network of young cultural leaders

Who is it for?

This training programme is for young museums and cultural professionals who have either recently been appointed to a management post (director or head of a department) of a museum or a cultural institution or who are aspiring to become leaders in their institutions.
Applicants should be under the age of 45.

Our Philosophy

‘Leadership is not something you learn but you grow into.’

The Young Leaders programme is not about offering a hand book of how to become a successful leader it is rather a professional development initiative that allows for personal growth and reflection of your own leadership potential.

Set Up

The programme is an intensive 4-day course which brings together young museums and heritage professionals from all over Europe (and beyond).

  • Full-board accommodation (whole group stays together)
  • Mix of experts’ inputs, discussions and workshops
  • Evening after-dinner talks
  • Small team of international experts

The programme has already gained an international reputation as a high quality event that makes a difference to people. After the successful launch of the pilot course in Ribnica in 2014, which was funded by the Culture Ministry of Slovenia, the course is being hold for the second time at the Kerschensteiner Kolleg in Munich (Deutsches Museum), however locations will change from year to year.

Introduction to Leadership – Programme Overview:     

  • The fundamentals of leadership and museums management
  • Leadership styles and values
  • Leadership competencies and tools
  • Knowing yourself as a leader (personal assessment, exploring your leadership style)
  • Leadership perspectives
  • Teambuilding exercise
  • Mindfulness based stress reduction

KulturAgenda Leadership Team    

  • Jeff Beeson, director Entheos, Munich (US/GER)
  • Marilyn Scott, director The Lightbox, Woking (UK)
  • Christian Waltl, director KulturAgenda, Klagenfurt (AT) and
  • Invited guest speakers

Organizers

KulturAgenda

850 € plus 290 € full-board accommodation

Limited spaces (18 – 20 maximum);
Venue: Kerschensteiner Kolleg, Deutsches Museum, Munich
Travel to and from Munich needs to be arranged individually.

Funding Opportunities and Bursaries

KulturAgenda is offering two bursaries of 450 EUR to assist candidates who have problems raising the full amount of the programme fee.
Please do contact us if you would like to know more about any of these opportunities!

Young Leaders 2015

Young Leaders 2015

Date: 24.–27.11.2015

Kerschensteiner Kolleg am Deutschen Museum
Museumsinsel 1, 80538 München, Munich, Germany

A training programme for young museums and cultural professionals aspiring to become leaders in their institutions/sector and drive forward necessary change.

Call for Applications open until June 26th

Application process:
Interested candidates should send

  • a letter of intent (1-2 pages only) outlining why they want to participate in the programme
  • a short CV (max. 3 pages)
  • and briefly describe their current role and responsibilities in the organisation they work for

Deadline of submission is June, 26th

Selection process:
All applications are reviewed by the leadership selection committee and a short list of 16 to 18 candidates will be announced at the end of June/beginning of July.

The successful museum leadership programme piloted in Slovenia in December last year will have its inauguration as a regular programme which we offer for young aspiring museum leaders at the Deutsches Museum’ Kerschensteiner Kolleg in Munich.

Programme Abstract
Society is changing rapidly which not only has implications on the public role of museums but also in the way we experience and see museums as part of our cultural framework. As a result far-reaching changes to the museum sector are a necessity to make sure museums stay relevant to society. New museum models are developing which are open, communicative, innovative, creative, as well as entrepreneurial and strike the balance between the necessary collecting and preserving aspect of heritage work and the engagement of the public not only as consumers but as active participants.
This also means we have to rethink how our museums are managed and operated and what kind of leadership skills we need to develop. Leadership can play a role at many different levels in museums. It is not just the director at the top of the institution who can motivate staff, we also need visionary leaders who have a creative ambition to share their enthusiasm and inspire staff at all levels.
This programme will introduce young European museums professionals to the complex concept of self-, team- and institutional leadership helping them to explore their own competencies and leadership skills through self- reflection and group activities.

Team
Marilyn Scott, Director The Lightbox (UK)
Dr. Renate Goebl, Deputy Director KulturAgenda (AT)
Jeff Beeson, Director, Entheos Group (US/GER)

Programme leader: Mag. Christian Waltl MA