Author Archives: kulturag

Student Registration – Connected Audience, Berlin 2019

Student ticket is 200 EUR for the conference. Please be aware that only a restricted number of student tickets are available. Once the conference fee has been paid in full (see bank details below) your space is guaranteed.

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Conference Programme

Terms & Conditions

Conference Hotel booking

Data Protection Policy

Once you have registered for the event – please transfer the registration fee and any addtional bank fees to our account:

Account Holder: Kulturagenda Institut, Dr. Wutte Strasse 14, 9020 Klagenfurt, Austria
Bank: Erste Bank (Address: Wiedner Hauptstrasse 20, 1040 Vienna, Austria)
IBAN: AT25 2011 1822 2620 5000
BIC: GIBAATWWXXX

 

Connected Audience Conference 2019

The Role of Emotions in Museum and Cultural Experiences

Detailed Programme

Conference registration OPEN

WORKSHOP Registration (only once you are registered for the conference)

Conference Hotel booking

About the conference

KulturAgenda Institute for Museums, Cultural Enterprises and Audiences, The Institute for Learning Innovation and the Staatliche Museen zu Berlin together present a conference exploring the newest research in human emotions and the role they play in museum and cultural experiences.

Emotions are core aspects of human behaviour which have an impact on learning and the development of memories. They are influenced by social factors and can help shape connections which are hugely important for cultural institutions and their audience development activities.

In the past museum experiences were too much focused on the intellectual and logical transmission of knowledge however research shows that emotions are key to visitor engagement. So what can museums and other cultural institutions do to be more effective in meeting individual visitor needs and connect to their local communities? Can we design better cultural and museums experiences by knowing more about the impact of emotions and the whole complexity of arousing emotional responses?

In a series of presentations, small group workshops and panel discussions we would like to discuss with emotion specialists, academics, museum professionals and professionals from other cultural institutions the challenges we face in generating exhibitions and developing audience-focused organisations that talk to the many and what role emotions play in all this.

Participants will have the opportunity to both contribute and learn about topics such as:

  1. Creating awe, wonder and empathy in museum and cultural experiences

This strand explores how exhibition design and narration/interpretation (or scenography) use (or arouse) emotions in order to create more engaging experiences.

  1. The role of emotions in visitor engagement and visitor satisfaction

This strand explores the role emotions play in museum education and what kind of impact they have on learning and visitor satisfaction.

  1. Emotion as the driver of decision-making and its potential for programming and marketing

This strand is all about decision making – why do people come to museums? But also: How can we create messages so that they speak to the a wider public but also meeting individual needs?

Confirmed experts

The following high profile experts have already confirmed their attendance: John Falk (Institute for Learning Innovation, US), Maria Gendron (Yale University, US), Paul Spies (Stadtmuseum Berlin, DE), Sheila Watson (University of Leicester, Museums Studies UK), Miriam Wenzel (Jewish Museum Frankfurt, DE), Elif M. Gokcigdem (Author and founder of Empathy-Building through Museums, US), Martin Tröndle (Zeppelin University, DE) Tom Owen (PGAV, US)

Who is it for?

Who would we love to meet at the conference:

  • Museum directors and managers of cultural institutions
  • Academics and specialists in the field of psychology/emotions
  • Museum designers and interpretive planers
  • Educators
  • Museum curators
  • Marketers
  • Audience researchers
  • Professionals from other cultural institutions
  • Teachers and
  • Visitors and non-visitors

Conference Design

This 2.5-day international conference will provide inspiring discussions and productive interactions between conference organisers, local museums and cultural institutions, conference participants, facilitators and visitors. We seek to create a facilitating and stimulating atmosphere with a strong dialogical approach. Participants will gain relevant experiences and insights for their professional practice.

With this conference format we want to bring together museum staff and researchers, scientists, artists and many other stakeholders and even connect with visitors and non-visitors. We are keen to make audience research and development a key component of museums work and want to showcase good practice, discuss new research findings and connect theory and research with practical work on the ground.

Location & Date
Kulturforum Berlin
(Staatliche Museen zu Berlin – Preußischer Kulturbesitz)
Potsdamer Strasse
10785 Berlin
Germany

4 – 6. April, 2019
Start on Thursday, 14.00
Finish on Saturday, 17.00

Conference Fees:
Early Bird:             300 EUR (till January 20th)
Standard Ticket:   360 EUR
Tickets are on sale now!

Student Ticket:     200 EUR (limited tickets available – please via this link – student registration)

Organising Committee

The conference is jointly organized by the Institute for Learning Innovation, KulturAgenda – Institute for Museums, Cultural Enterprises and Audiences and the Staatliche Museen zu Berlin, Preussischer Kulturbesitz.

Cooperation Partners

SPONSORSHIP

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KulturAgenda sees itself as facilitator and promoter of audience focused museums and promotes a change in institutional culture from being object centred to being audience focused, more open and inclusive and fulfil a social role in society. Our members strongly believe that audience research and audience development are the ‘fundamentals’ in the goal to make museums more relevant to a wider audience and KulturAgenda wants these topics to have a more prominent role in what museums do.

Conference Registration – OPEN

The Connected Audience 2019, BERLIN 4.- 6. April

Standard Ticket    360EUR (from January 21st)
(for student tickets please register with this link)

Please note that only once the conference fee has been paid in full (see bank details below) your space is guaranteed.

Terms and Conditions

Data protection policy

Conference Programme

Conference Hotel booking

Please be aware that only 200 participants can attend this conference once all spaces are filled, later applicants will be put onto a waiting list.

Early Bird Deadline: January 20, 2019

Once you have registered for the event – please transfer the registration fee (Early Bird 300€ or standard fee 360€) and any addtional bank fees to our account:

Account Holder: Kulturagenda Institut, Dr. Wutte Strasse 14, 9020 Klagenfurt, Austria
Bank: Erste Bank (Address: Wiedner Hauptstrasse 20, 1040 Vienna, Austria)
IBAN: AT25 2011 1822 2620 5000
BIC: GIBAATWWXXX

Workshop 5 – Theatre

Theatre – more than a stage

Actors are playing and the audience is consuming? Wrong! It is a mutual relation between stage and spectators. But around the show how can theatre create an emotional connection to the audience? And how can it manage to become a place of encounter that goes beyond the visit of a performance?

Registration Workshops

PLEASE be aware that all workshops have a maximum capacity number. Once this number is reached you need to register for an alternative workshop which might be your second or third choice.

You can only choose one workshop on Friday afternoon!

Please note that the Emotion LAB on Saturday with Lisa Baxter is a concurrent event with Session 5!

Friday, April 5 (concurrent workshops)

Registration Audience Research Forum
Are you interested in visitor research? Join your colleagues for an opportunity to find research partners, ask questions, share interesting studies and build your network, in this session led by Dr. John Falk of the Institute for Learning Innovation, and a global leader in learning research.

Registration Workshop 1
Empathy building through emotions – Museums harbor some of the most important ingredients of empathy-building, such as providing a safe space for dialogue, storytelling, experiential learning, and contemplation. Two senior exhibition and experience designers along with an art historian, explore and demonstrate how empathy-building might look like in a museum setting.
Presenters:
Orna Cohen, Chief Creative Officer, Dialogue Social Enterprise (DE)
Elif Gokcigdem, Author & Founder, Empathy-Building Through Museums Initiative (US)
Thomas Rockwell, Creative Director, Exploratorium (US)

Registration Workshop 2
The Emotional Power of a First Impression: Designing the Museum Arrival Experience
Planning and design for museums often focuses on what happens inside galleries. But research tells us a visitor’s emotional state impacts their ability to learn. Presenters from PGAV Destinations will share case studies from projects to illustrate key principles of arrival design. Participants will engage in interactive roundtable exercises to apply the principles to real world conditions in museums or other cultural attractions.
Presenters:
Diane Lochner, VP PGAV Destinations
Senior Planner and Designer, Project Manager and registered Architect (US)
Tom Owen, VP PGAV Destinations
Senior Experience Planner and Designer, Creative Leader (US)

Registration Workshop 3
Visitor Experience Mapping – the Jewish Museum Berlin is in an ongoing process of trying out tools and methods to make the visitors emotions easier to work with for the different museum teams. Presenting three case studies Christiane Birkert will take participants through a practical, hands-on, how to session on the ups and downs of mapping visitors’ emotions and using them in concept development processes.
Christiane Birkert is Head of Visitor Experience & Research at the Jewish Museum Berlin (DE).

Registration Workshop 4
The importance of training front of house staff – In the workshop participants explore the audience journey of John Falk’s five museum visitor identities and how front-of-house staff can improve their interactions. Participants define how the identities can be detected at the museum entrance and what can be done to enrich the individual learning experiences. Participants will be equipped with practical solutions and new ideas for their daily work.
Irene Knava is founder and owner of Audiencing (AT).

Registration Workshop 5
Theatre – more than a stage – actors are playing and the audience is consuming? Wrong! It is a mutual relation between stage and spectators. But around the show how can theatre create an emotional connection to the audience? And how can it manage to become a place of encounter that goes beyond the visit of a performance?
Presenters:
Katharina Wenzel, Deutsches Theater Berlin (DE)
Friedericke Busch, Deutsches Theater Berlin (DE)

Saturday, April 6

Registration Emotion LAB
An exploratory, experiential exercise in emotional tuning-in and design.
Designed  to underpin some of the  conference themes  through personal embodiment , inter-personal dynamics and creative thinking.
Presenters:
Lisa Baxter, The Experience Business (UK)
Philippe Brasseur (BE)

Registration EMOTION LAB

Workshop 4 – The Importance of Training of Front of House Staff for the Overall Visitor Experience (Irene Knava)

Front-of-house staff play a vital part in the socio-cultural context of the museum visit and each of the five visitor identities Falk describes can be influenced in either positive or negative ways by museum personnel. Thus interactions with front-of-house employees make an important contribution to learning experiences and memories visitors take with them from their museum visit. Memories and learning are closely linked to emotions. By providing excellent service front-of-house staff have a direct influence on positive emotions, which are key to the learning process in museums.
In the workshop participants explore the audience journey of the five museum visitor
identities and how front-of-house staff can improve interactions with each of these types.
Participants define how the identities can be detected at the museum entrance and what
can be done to enrich their individual learning experiences. They will explore the
information and training front-of-house staff need in order to provide excellent service,
taking account of the fact that often they are not museum employees. After the workshop,
participants will be equipped with practical solutions and new ideas for their daily work.

Irene is an expert in audiences, cultural experiences and quality management. She studied economics, theatre science and cultural management and has worked as an executive for different cultural organizations. With her agency AUDIENCING, situated in Vienna, she works for cultural institutions providing experience in consulting and training. She lectures at different universities and currently published her new book “Audiencing Diversity 4.0”.

Workshop 3 – The Happy, the Interested, the Angry and the Bored (Christiane Birkert)

There are a wide range of publications and discussions on the role of emotions for human decision making and learning. Though all this research is often overlooked when it comes to exhibition planning and development, because museums (and also designers and architects) have little knowledge on how to capture relevant emotional visitor experience data and how to implement it in an exhibition project or in programming.

Designing a new interactive or exhibition space, visitor journeys can help to get a closer look on how your visitors are going to interact with your displays or services what they expect from them and – how they feel about them. Such mapping isn’t meant to dictate emotions, it is rather a tool for creating cross-department conversation and a shared vision on the visitor experience.

The Jewish Museum Berlin is in an ongoing process of trying out tools and methods to make the visitors emotions easier to work with for the different museum teams. Presenting three case studies I will take participants through a practical, hands-on, how to session on the ups and downs of mapping visitors’ emotions and using them in concept development processes.

Workshop 2 – Designing for Emotions (Tom Owen & Diane Lochner)

The Emotional Power of a First Impression: Designing the Museum Arrival Experience

Planning and design for museums often focuses on what happens inside galleries. But research tells us a visitor’s emotional state impacts their ability to learn. Presenters from PGAV Destinations will share case studies from projects to illustrate key principles of arrival design. Participants will engage in interactive roundtable exercises to apply the principles to real world conditions in museums or other cultural attractions.

Presenters:
Diane Lochner, VP PGAV Destinations
Senior Planner and Designer, Project Manager
Registered Architect

Tom Owen, VP PGAV Destinations
Senior Experience Planner and Designer, Creative Leader