Monthly Archives: March 2017

Terms and Conditions

General Cancellation Policy

Effective from 1st January 2018. Please note these ‘Terms and Conditions’ may be subject to change without notice.

1.     Booking

1.1.   Before booking onto a programme, please ensure you have read the course/programme content, to ensure the programme will meet your professional development needs and that you are able to meet pre-requisites, where stated.

1.2.   Upon receipt of your booking confirmation (per email) or filled in booking form, and subsequent payment your place(s) will be confirmed.

1.3.   Important note: KulturAgenda’s acceptance of your booking brings into existence a legally binding contract between us on these terms and conditions. Any term sought to be imposed by you in any purchase order or correspondence will not form part of the contract.

2.     Fotos taken

2.1    During all our events we take fotos and videos which we use for marketing and documentation purposes.

3.     Payment Terms

3.1.   The Participant is liable to KulturAgenda for the programme fees. The programme fees are due on the day of submission of the application, or, if an invoice for the programme fee is requested by the participant at the time of submission of the application, within 14 days after the date of such invoice issued by KulturAgenda (except early bird bookings where programme fees are due at the exact deadline). If an application is rejected by KulturAgenda after payment of the programme fee, the fee as paid will be refunded in full.

3.2.   If the Course Fees has not been received by KulturAgenda in full by the due date, the Institute may exclude the Participant from the programme.

3.3.   At this point KulturAgenda accepts payment from individuals and organisations by bank transfer only. A payment in cash at the location is only possible when this is specified in the programme.

3.4.   All payments must be made in Euros and are inlcusive of 19% VAT (German Sales tax). Any currency conversion costs or other charges incurred in connection with the payment are to be paid in addition to the programme fees. No deduction from the programme fees for such costs or charges may be made.

4.     Cancellation and Amendment of Courses

3.1.   Some programmes have minimum required attendance levels and KulturAgenda reserves the right to cancel or postpone the programme if the minimum required number of participants has not been reached

4.2.   KulturAgenda reserves the right to
4.2.1. Change the course content and structure
4.2.2. Change the programme venue

4.3.   KulturAgenda will endeavor to inform participants about cancellations, postponements and amendments to the programme with as much notice as possible.

4.4.   If the programme is cancelled by KulturAgenda, course fees received will be refunded in full.

4.5.   If the programme participation is cancelled by the participant the following rules apply unless otherwise stated in the course outline:

Calendar days notice before the start date of the programme/event Cancellation Fee
30 calendar days or more 50 €  (exc. VAT) administration fee
Between 15 and 30 calendar days (inclusive) 50% of registration fee
Between 1 and 14 calendar days (inclusive) No transfer available. No refund given.
Failure to attend Treated as late cancellation and no fee will be transferred

Young Leaders 2017, Ljubljana (26.-30.11.2017)

European Museum Leadership Programme

Sunday (evening) November 26th to Thursday November 30th, Ljubljana, Slovenia

 Call for applications

Society is changing rapidly which not only has implications for the public role of museums and cultural institutions but also affects the way we experience and see them as part of our cultural framework. More than ever, leadership competencies are necessary to run and lead teams that make museums relevant to society and drive forward necessary change.

In a series of sessions this programme will introduce young European museums and cultural heritage professionals to the complex concept of self-, team- and institutional leadership helping them to explore their own competencies and leadership skills through self-reflection, discussions and group activities. International guest speakers and the leadership programme team will present best practice models and case studies. During the sessions participants will also have the opportunity to discuss the challenges in their own organisations.

Who is it for?

This training programme is for young museums and cultural professionals who have either recently been appointed to a management post (director or head of a department) of a museum or a cultural institution or who are aspiring to become leaders in their institutions.

Applicants should have already staff responsibility and should be under the age of 45 (exceptions are possible).

We are happy to accept also applications from outside of Europe.

Programme Details

  • Intensive 4 day programme
  • Small team of international experts
  • Mix of experts’ inputs, discussions and workshops
  • Evening after-dinner talks
  • Group stays together in a hotel close to the programme venue
  • Starts on Sunday evening and finishes on Thursday 5pm

Read what Young Leaders are saying about the programme

Programme Fee and Accommodation

Fee: 950 € programme fee plus ca. 300 € for 4 nights Full Board (superior single room) in a 3-star hotel (Hotel Park – Booking Form) two minutes from the venue

Limited spaces (18 – 20 maximum);

Terms & Conditions

Venue: National Museum Slovenia, Metelkova, Ljubljana, Slovenia

Travel to and from Ljubljana needs to be arranged individually. Our hotel partner can provide a taxi service to and from the airport which can be booked through the Hotel Park – Booking Form hotel booking form (25€ one way).

Programme Concept

Jeff Beeson & Christian Waltl  (a KulturAgenda event©)


Christian Waltl, director KulturAgenda (AT)

Tel: +43 650 5545165

or post your application to:

KulturAgenda Institute

Dr. Wutte Strasse 14, 9020 Klagenfurt, Austria

Beate Steiner: Visitor studies in Austrian museums

Masterthesis at Donau-Universität Krems, 2010

This study deals with the status quo of visitor research in Austrian museums. Based on a theoretical overview and focus on the use of visitor research in Austria this study reviews current developments, the backgrounds and the handling of visitor research. Central questions concern the responsibility for the use of visitor research within organizations, frequency of research projects, their use, methodology and kind of the collected data, training and the overall importance of visitor research in museums. The results are based on a written survey of museums of all sizes and distributed over all of Austria. This foundation provides the necessary factors and conditions to ensure a successfull and practical research.

find here the publication (pdf)

The Connected Audience Conference 2017, Vienna

Conference Programm

Registration & Booking

The conference is part-funded by the Federal Chancellary of Austria

and sponsored by

Abstract: The role of museums and cultural institutions in society has changed and is becoming increasingly more visitor focused. Successful institutions need to be open spaces and partner with multiple organisations and initiatives to support learning, social development and growth in a changing world. However, there is still a long way to go to ensure an audience focused perspective within the culture sector and for this approach to be considered as a key strategic element of an institution’s culture. It is vital that museums and cultural institutions know their audiences (and non-audiences). This knowledge will enable them to come up with effective strategies to connect with diverse audiences while also addressing the audiences’ individual needs and expectations.

To explore these challenges, the Connected Audience conference brings together experts and practitioners from the museum and culture sector from around the world to share and discuss cutting-edge thinking and innovative practice in audience research and development.

The main goal of the conference is to examine how audience research and evaluation can support museums and other cultural institutions in gaining a greater understanding of their audiences. By using these tools, institutions will be able to increase participation and better inform their strategic development and overall cultural practice.

The conference will focus on questions such as:

  • How can free-choice learning research support audience development initiatives?
  • How is audience research and evaluation helping to identify individual needs?
  • What does it mean to define target groups beyond demographic segmentation?
  • What are the challenges and barriers to include audience research results in institutional planning and strategic positioning?
  • How should an organisation be aligned so that all departments feel responsible for audience development?
  • How can a fruitful balance be achieved between visitor focus and institutional constraints?
  • What can futurist trend research contribute to new audience development initiatives and how can it help to proactively shape museum policies?

We believe that the discussion of audience development goes way beyond visitor numbers, income generation or funding criteria. More radically it is about a vision to recognise cultural institutions as symbiotic entities that benefit and enrich both institutions and society and make them better places to work and visit. This will ensure that culture will play a major role in the future development of our society.

Conference Design

This 2.5-day international conference will provide inspiring discussions and productive interactions between conference organisers, local museums and cultural institutions, conference participants and facilitators. This approach offers a role model of our vision of how museums can connect with their multiple audiences. There will be a minimum of talking heads and a maximum of participant engagement. We seek to create a facilitating and stimulating atmosphere with a strong dialogical approach. Participants will gain relevant experiences and insight for their professional practice.

Location & Date

Az W – Architekturzentrum Wien (Austrian Museum of Architecture)
Museumsquartier Vienna
Museumplatz 1
1070 Vienna, Austria

September 14 -16, 2017

Start on Thursday, 14. September at 16.00

Finish on Saturday, 16. September at 17.00

Target Group

The conference aims to bring together audience research and evaluation experts, educational academics and practitioners, museum and cultural institution professionals, curators, marketers, educators, managers and directors and anyone who is interested in developing visitor focused institutions. Mid-career professionals are particularly welcome.

Conference Language: English

Conference Fee:

Early Bird:           275€ (till June, 23)

Standard Fee:    340€

The conference fee includes lunches and coffee breaks, drink reception on Thursday, evening reception on Friday and information material.

Maximum Capacity: 150 delegates

Registration & Booking

Terms and Conditions

KulturAgenda has negotiated with a few hotels in the vicinity room contingents – Conference Hotels

Organising Committee

The conference is jointly organized by the Institute for Learning Innovation and KulturAgenda – Institute for Museums, Cultural Enterprises and Audiences.

Programme Development Team

The programme has been jointly developed by

  • Sasha Palmquist, Institute for Learning Innovation, Portland (USA)
  • Pat Munro, Zephyrus, Munich (GER)
  • Renate Goebl, KulturAgenda, Vienna (AUT)
  • Christian Waltl, KulturAgenda, Klagenfurt (AUT)

Cooperation and Venue Partners


Mag. Christian Waltl MA
T: +43 (0)650 5545165

Call for Case Study Presentations

Call for Case Study Presentations

The Connected Audience conference brings together experts and practitioners from the museum and culture sector from around the world to share and debate cutting-edge thinking and innovative practice in audience research and development. The main goal is to explore how audience research can support museums and other cultural institutions in gaining a greater understanding of their audiences to increase participation and engagement.

We are looking for papers from professionals at museums and other cultural institutions who are using audience research and evaluation to inform their museum practice and forward strategies.

Equally we would like to invite researchers and practitioners to present audience development projects or research projects on target groups which can be shared and discussed with our delegates.

We expect innovative case studies focusing mainly on individual audience needs or target group models and want to hear about your experiences and the processes and how the collected results are used to help shape the whole organisation.

The 15-minute presentations should also address questions like:

  • What was the aim of the project?
  • What were the main challenges and problems in the process?
  • To what extent were results used and implemented?
  • How was the success/failure measured?

Please forward an abstract of not more than 250 words and a CV (half a page) to:

Deadline is: April 18th, 2017

The conference panel will select 6 to 8 papers. Successful candidates must be committed to attend the whole conference and may be eligible for a travel bursary.

Please note that all papers must be presented in English. For selected papers a written paper (or power point presentation) is to be emailed to the conference coordinator at least 4 weeks before the start of the conference.