Monthly Archives: February 2014

First European Conference on Audience Research and Evaluation


Date: 27.–28.02.2014

Jewish Museum Berlin
Berlin, Germany

‘The Connected Audience’
The twofold role of new technology in audience research – a research tool and a research topic for museums.

find conference documentation here


Abstract and Information

Our society has been transformed by new technology and the opportunities available to museums are manifold. The use of multimedia and web-based technology in museums has far-reaching implications in the way we experience museums, how museums themselves communicate with us, but also in how audience research can be designed and undertaken. Despite critical voices who oppose some of these developments, audience researchers who work with new technology can gain vital information on audience needs and behaviour that are critical to museums’ future strategies and development.

This 2-day conference will examine new and innovative audience research projects which use digital media and web-based technology to better understand audiences and will explore how new technology can help visitors to have a fulfilling museum experience.


Jewish Museum Berlin
Visitor Studies Group UK

The Conference fee includes lunches and coffee breaks, information material, case studies and access to our resource portal.

Subsidised by the German Federal Government Commissioner for Cultural Affairs and the Media.

Main Sponsor: Antenna International

photo credit:
Luftaufnahme Jüdisches Museum Berlin, Altbau und Libeskind-Bau
© Jüdisches Museum Berlin, Foto: Günter Schneider