Masterthesis at Donau-Universität Krems, 2010
This study deals with the status quo of visitor research in Austrian museums. Based on a theoretical overview and focus on the use of visitor research in Austria this study reviews current developments, the backgrounds and the handling of visitor research. Central questions concern the responsibility for the use of visitor research within organizations, frequency of research projects, their use, methodology and kind of the collected data, training and the overall importance of visitor research in museums. The results are based on a written survey of museums of all sizes and distributed over all of Austria. This foundation provides the necessary factors and conditions to ensure a successfull and practical research.